Wix vs Shopify (2026): Which Is Better?
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Quick verdict
Wix wins overall with 9.4/10 vs 8.8/10 in our Website builders comparison.
- Very flexible drag-and-drop editor
- Largest template and app choice
- Free plan to try everything
- Unlimited products
- Handles large inventories
- Big app and payment ecosystem
Head-to-head
| Feature | Wix | Shopify |
|---|---|---|
| Our score | 9.4 | 8.8 |
| Best for | Best overall | Best for online stores |
| Free plan | Yes, with Wix ads | No, 3-day trial |
| Paid plans from | $17/mo (Light, annual) | $29/mo (Basic, annual) |
| AI builder | Yes, 20+ AI tools | Sidekick assistant |
| Best for | Small businesses | Online stores |
| Trustpilot | 3.4/5 | No rating |
Pros & cons
The most flexible all-rounder: drag-and-drop editor, over 2,000 templates, 20+ AI features and a huge app market. The free plan is fine for testing.
- Very flexible drag-and-drop editor
- Largest template and app choice
- Free plan to try everything
Pros
- Can't switch template once live
- Sites can load slowly
Cons
What users say
Not a general site builder but the strongest choice for selling: unlimited products, large inventories and the Sidekick AI assistant.
- Unlimited products
- Handles large inventories
- Big app and payment ecosystem
Pros
- Editor less friendly than Wix
- Few free templates
- Pricier for simple sites
Cons
What users say
FAQ
Is Wix better than Shopify?
In our Website builders ranking Wix scores 9.4/10 and Shopify 8.8/10. Wix: The most flexible all-rounder: drag-and-drop editor, over 2,000 templates, 20+ AI features and a huge app market. The free plan is fine for testing.
What is the main difference between Wix and Shopify?
Wix is our pick for “Best overall”, while Shopify is best for “Best for online stores”.
See all 5 Website builders we compared →