HubSpot vs Salesforce (2026): Which Is Better?
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Quick verdict
HubSpot wins overall with 9.3/10 vs 8.4/10 in our CRM software comparison.
- Generous free plan
- Easy to adopt
- CRM, marketing and service in one platform
- Huge ecosystem (7,000+ integrations)
- Scales to any size
- CRM + email marketing bundled
Head-to-head
| Feature | HubSpot | Salesforce |
|---|---|---|
| Our score | 9.3 | 8.4 |
| Best for | Best overall & best free CRM | Best for fast-growing teams |
| Free plan | Yes, up to 2 users, unlimited contacts | No, free trial |
| Paid from | $15/user/mo (Starter) | $25/user/mo (Starter) |
| AI assistant | Yes (Breeze AI) | Yes, Einstein (higher tiers) |
| Best for | Sales + marketing | Scaling teams |
| Trustpilot | 1.5/5 | No rating |
Pros & cons
A genuinely useful free CRM – unlimited contacts, deal pipeline, email tracking and meeting scheduling – with marketing and service tools you can add later without migrating.
- Generous free plan
- Easy to adopt
- CRM, marketing and service in one platform
Pros
- Steep jump to Professional (~$90/seat)
- Sequences and custom reports only in higher tiers
Cons
What users say
Entry to the most powerful CRM ecosystem: CRM, email marketing and basic automation for $25 per user, with no user limit and room to scale.
- Huge ecosystem (7,000+ integrations)
- Scales to any size
- CRM + email marketing bundled
Pros
- Overkill for small teams
- Needs admin time; higher tiers get costly
Cons
What users say
FAQ
Is HubSpot better than Salesforce?
In our CRM software ranking HubSpot scores 9.3/10 and Salesforce 8.4/10. HubSpot: A genuinely useful free CRM – unlimited contacts, deal pipeline, email tracking and meeting scheduling – with marketing and service tools you can add later without migrating.
What is the main difference between HubSpot and Salesforce?
HubSpot is our pick for “Best overall & best free CRM”, while Salesforce is best for “Best for fast-growing teams”.
See all 6 CRM software we compared →