HubSpot vs Zoho CRM (2026): Which Is Better?
We may earn a commission if you buy through links on this page, at no extra cost to you. Rankings are based on features, pricing, independent reviews and user feedback, not on commission.
Quick verdict
HubSpot wins overall with 9.3/10 vs 8.9/10 in our CRM software comparison.
- Generous free plan
- Easy to adopt
- CRM, marketing and service in one platform
- Lots of features for the price
- Free plan for 3 users
- EU data centre available
Head-to-head
| Feature | HubSpot | Zoho CRM |
|---|---|---|
| Our score | 9.3 | 8.9 |
| Best for | Best overall & best free CRM | Best value |
| Free plan | Yes, up to 2 users, unlimited contacts | Yes, up to 3 users |
| Paid from | $15/user/mo (Starter) | $14/user/mo (Standard) |
| AI assistant | Yes (Breeze AI) | Yes, Zia (Professional+) |
| Best for | Sales + marketing | Budget-conscious teams |
| Trustpilot | 1.5/5 | No rating |
Pros & cons
A genuinely useful free CRM – unlimited contacts, deal pipeline, email tracking and meeting scheduling – with marketing and service tools you can add later without migrating.
- Generous free plan
- Easy to adopt
- CRM, marketing and service in one platform
Pros
- Steep jump to Professional (~$90/seat)
- Sequences and custom reports only in higher tiers
Cons
What users say
The most features per dollar: free for 3 users, workflow automation and the Zia AI assistant, and the option to bundle 55+ business apps in Zoho One.
- Lots of features for the price
- Free plan for 3 users
- EU data centre available
Pros
- Busier interface, setup takes time
- Slower support on lower tiers
Cons
What users say
FAQ
Is HubSpot better than Zoho CRM?
In our CRM software ranking HubSpot scores 9.3/10 and Zoho CRM 8.9/10. HubSpot: A genuinely useful free CRM – unlimited contacts, deal pipeline, email tracking and meeting scheduling – with marketing and service tools you can add later without migrating.
What is the main difference between HubSpot and Zoho CRM?
HubSpot is our pick for “Best overall & best free CRM”, while Zoho CRM is best for “Best value”.
See all 6 CRM software we compared →