Brevo vs Kit (2026): Which Is Better?
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Quick verdict
Brevo wins overall with 9.3/10 vs 9.0/10 in our Email marketing comparison.
- Very generous free plan
- Contacts don't raise the price
- EU-based, GDPR-friendly
- Huge free plan for creators
- Simple tag-based system
- Sell products and paid newsletters
Head-to-head
| Feature | Brevo | Kit |
|---|---|---|
| Our score | 9.3 | 9.0 |
| Best for | Best free plan | Best for creators & newsletters |
| Free plan | 300 emails/day, 100k contacts | 10k subscribers, unlimited sends |
| Pricing based on | Emails sent | Active subscribers |
| Free automation | Limited | 1 workflow |
| Company based in | France (EU) | USA |
| Trustpilot | 3.9/5 | No rating |
Pros & cons
Pay for emails sent, not for contacts: the free plan stores up to 100,000 contacts and sends 300 emails a day. EU company – practical for GDPR.
- Very generous free plan
- Contacts don't raise the price
- EU-based, GDPR-friendly
Pros
- Daily sending limit on free plan
- Some users report account suspensions
Cons
What users say
Built for bloggers, YouTubers and newsletter writers: the free plan allows up to 10,000 subscribers with unlimited sends and one automation.
- Huge free plan for creators
- Simple tag-based system
- Sell products and paid newsletters
Pros
- Plain email designs
- US data storage
Cons
What users say
FAQ
Is Brevo better than Kit?
In our Email marketing ranking Brevo scores 9.3/10 and Kit 9.0/10. Brevo: Pay for emails sent, not for contacts: the free plan stores up to 100,000 contacts and sends 300 emails a day. EU company – practical for GDPR.
What is the main difference between Brevo and Kit?
Brevo is our pick for “Best free plan”, while Kit is best for “Best for creators & newsletters”.
See all 5 Email marketing we compared →