Mailchimp vs Brevo (2026): Which Is Better?
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Quick verdict
Brevo wins overall with 9.3/10 vs 8.4/10 in our Email marketing comparison.
- Very generous free plan
- Contacts don't raise the price
- EU-based, GDPR-friendly
Head-to-head
| Feature | Mailchimp | Brevo |
|---|---|---|
| Our score | 8.4 | 9.3 |
| Best for | Most integrations | Best free plan |
| Free plan | 250 contacts, 500 emails/month | 300 emails/day, 100k contacts |
| Pricing based on | Contacts incl. unsubscribed | Emails sent |
| Free automation | No multi-step | Limited |
| Company based in | USA | France (EU) |
| Trustpilot | 2.5/5 | 3.9/5 |
Pros & cons
Best-known name with a huge integration library, but a small free plan (250 contacts, 500 emails a month) and unsubscribed contacts still count.
- Easy to start
- Most integrations
- Well-known brand
Pros
- Small free plan
- Pays for unsubscribed contacts
- Sending can be paused by compliance team
Cons
What users say
Pay for emails sent, not for contacts: the free plan stores up to 100,000 contacts and sends 300 emails a day. EU company – practical for GDPR.
- Very generous free plan
- Contacts don't raise the price
- EU-based, GDPR-friendly
Pros
- Daily sending limit on free plan
- Some users report account suspensions
Cons
What users say
FAQ
Is Mailchimp better than Brevo?
In our Email marketing ranking Brevo scores 9.3/10 and Mailchimp 8.4/10. Brevo: Pay for emails sent, not for contacts: the free plan stores up to 100,000 contacts and sends 300 emails a day. EU company – practical for GDPR.
What is the main difference between Mailchimp and Brevo?
Mailchimp is our pick for “Most integrations”, while Brevo is best for “Best free plan”.
See all 5 Email marketing we compared →