MailerLite vs Kit (2026): Which Is Better?
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Quick verdict
MailerLite wins overall with 9.2/10 vs 9.0/10 in our Email marketing comparison.
- Very easy to learn
- Good value paid plans
- Landing pages included
- Huge free plan for creators
- Simple tag-based system
- Sell products and paid newsletters
Head-to-head
| Feature | MailerLite | Kit |
|---|---|---|
| Our score | 9.2 | 9.0 |
| Best for | Easiest to use | Best for creators & newsletters |
| Free plan | 500 subscribers, 12k emails/month | 10k subscribers, unlimited sends |
| Pricing based on | Active subscribers | Active subscribers |
| Free automation | Basic welcome flow | 1 workflow |
| Company based in | Lithuania (EU) | USA |
| Trustpilot | 4.1/5 | No rating |
Pros & cons
Clean editor, landing pages and a free plan for 500 subscribers and 12,000 emails a month. EU company.
- Very easy to learn
- Good value paid plans
- Landing pages included
Pros
- Small free plan
- Advanced automation needs paid plan
Cons
What users say
Built for bloggers, YouTubers and newsletter writers: the free plan allows up to 10,000 subscribers with unlimited sends and one automation.
- Huge free plan for creators
- Simple tag-based system
- Sell products and paid newsletters
Pros
- Plain email designs
- US data storage
Cons
What users say
FAQ
Is MailerLite better than Kit?
In our Email marketing ranking MailerLite scores 9.2/10 and Kit 9.0/10. MailerLite: Clean editor, landing pages and a free plan for 500 subscribers and 12,000 emails a month. EU company.
What is the main difference between MailerLite and Kit?
MailerLite is our pick for “Easiest to use”, while Kit is best for “Best for creators & newsletters”.
See all 5 Email marketing we compared →